Opel Mokka X
At Scholz & Friends, I collaborated with the client Opel on the advertising campaign for their new car model, the Mokka X. I was responsible for designing and animating ad banners, contributing to the successful launch and promotion of the product.
This project introduced me to Adobe After Effects, sparking a passion for working with the software, animating and bringing motion to my work.
Agency
Scholz & Friends
Creative Direction
Carsten Jamrow
Art Direction
Niko Pelz
Animation
Hanif Sudarbo
Opel GT Concept
In 2016, I worked on the launch of Opel's concept car, the GT Concept at Scholz & Friends. With the help of Niko Pelz I designed a calendar featuring a series of photos of the car, enhancing the images through photoshopping and color grading.
Agency
Scholz & Friends
Creative Direction
Carsten Jamrow
Art Direction
Niko Pelz
Photography
Robert Grischek
Layout & Retouching
Hanif Sudarbo
Globetrotter
Change needs innovation to make things better tomorrow than they are today. So that the future is not just rethought, but reimagined.
In the Globetrotter InnoLab, future-oriented brands, products and Kickstarter projects are presented and exhibited. The InnoLab continues this path at the cutting edge. It offers the product pioneers of the start-up scene free design space for outdoor innovations.
The concept, overall branding and creative direction of these exhibitions were realized under the agency XPSR - for an immersive and informative experience of sharing knowledge and vision.
Globetrotter AusrΓΌstung GmbH
Outdoor Clothing
Creative Direction
Finn Bohn
Art Direction
Hanif Sudarbo
Concept / Copy
Jan Greve
Film Editing
Hanif Sudarbo
Brooklyn Soap Company
As a freelance Art Director, I had the opportunity to collaborate with Brooklyn Soap Company creating and executing social media campaigns, enhancing their brand presence and driving engagement for their men's care products, including beard, body, and hair care.
Brooklyn Soap Company
Men's care
Concept
Julia Gremm, Alisa Zopp, Hanif Sudarbo
Creative Direction
Nico Liebtanz
Art Direction
Hanif Sudarbo
Layout
Hanif Sudarbo
Muang Thai
Young urbanites hungry for authentic experiences will appreciate Muang Thai as a restaurant that offers a getaway from everyday life by fusing traditional Thai heritage with modern influences.
Joining forces with Finn Bohn (XPSR) and Niko Pelz the design of Muang Thai was overhauled with new visuals, fresh rebranding and a concept inspired by the vividly charismatic personality of owner Virapong Sainonsree.
Muang Thai Restaurant
Gastronomy
Creative / Art Direction
Hanif Sudarbo & Finn Bohn
Branding / Design
Hanif Sudarbo
Photography
Hanif Sudarbo
Webdesign
Niko Pelz
Chief Brody
In this recent project, I had the opportunity to create engaging and vibrant content for the social media of βChief Brodyβ, formerly known as the infamous βKleiner Donnerβ. I focused on showcasing the exciting atmosphere, electric energy, and unforgettable moments that patrons could experience at the club.
Using bold visuals, catchy music and humorous memes, as well as entertaining clips from all day life curated a feed that captured the essence of the club's brand and kept followers coming back for more. From promoting upcoming events and guest DJs to highlighting themed nights my goal was to get people excited to step foot into the club and create lasting memories.
This project allowed me to flex my creative muscles and showcase the power of social media in boosting the visibility and success of a popular night club.
Chief Brody
Nightclub / Bar
Art Direction
Hanif Sudarbo
Film Editing
Hanif Sudarbo
POLO Motorrad
For this project for the motorcycle gear outfitter brand POLO Motorrad, we focused on creating a dynamic and visually compelling art direction that reflects the excitement and adrenaline rush of biking. Under the agency XPSR we curated a series of images that showcase the versatility and ruggedness of the gear, highlighting its durability and performance.
Additionally for the sub-brand βFLM Racingβ & βFLM Touringβ, we crafted a narrative that captures the spirit of βexploring the limitsβ that comes with motorbiking and especially with this sub-brand. We utilized striking visuals to create a sense of urgency and action, encouraging viewers to embrace the thrill of the ride with the brand's gear in the style of a (action) movie trailer thanks to the cinematic result of combining great film editing, camera work, sound design and copywriting.
POLO Motorrad
Motorcycle Clothing & Accessories
Creative / Art Direction
Finn Bohn & Hanif Sudarbo
Photography
Paul Pack & Felix Wittich
Animation & Edit
Hanif Sudarbo
Sounddesign
Kilian Bohn
Copy
Jan Greve