Opel Mokka X

At Scholz & Friends, I collaborated with the client Opel on the advertising campaign for their new car model, the Mokka X. I was responsible for designing and animating ad banners, contributing to the successful launch and promotion of the product.

This project introduced me to Adobe After Effects, sparking a passion for working with the software, animating and bringing motion to my work.

Agency
Scholz & Friends

Creative Direction
Carsten Jamrow

Art Direction
Niko Pelz

Animation
Hanif Sudarbo

Opel GT Concept

In 2016, I worked on the launch of Opel's concept car, the GT Concept at Scholz & Friends. With the help of Niko Pelz I designed a calendar featuring a series of photos of the car, enhancing the images through photoshopping and color grading. 

Agency
Scholz & Friends

Creative Direction
Carsten Jamrow

Art Direction
Niko Pelz

Photography
Robert Grischek

Layout & Retouching
Hanif Sudarbo

Coral (Unilever)

For Unilever’s detergent brand Coral, I collaborated with the Hamburg-based agency Büro Bertha to create motion design and edits for the 2024 “Bunt bleibt bunt” campaign. My role focused on assembling, refining, and designing all motion assets across the full year’s campaign materials — from digital Out-Of-Home and addressable TV to Meta and TikTok.

Working across dozens of clips and formats, I developed cohesive, vibrant motion pieces that highlighted Coral’s color-care promise and ensured a consistent visual identity throughout the campaign ecosystem. The work supported strong performance across all media touchpoints and contributed to one of Coral’s most successful brand moments.

Coral
Unilever

Agency
Büro Bertha

Concept
Ela Giehmann

Motion Design
Hanif Sudarbo

Sounddesign
Hanif Sudarbo

Script
Julius Beckmann & Hanif Sudarbo

Domestos (Unilever)

For Domestos (Unilever), I collaborated with Büro Bertha to adapt and localize a full suite of international campaign assets for the German market. My responsibilities included editing, reformatting, and motion design adjustments across TVCs and social content, ensuring all materials aligned with German product variants, messaging, and platform requirements.

This involved creating cut-downs of the global TVC, replacing product shots with the German hero SKU, integrating newly recorded German voiceovers, and updating brand elements such as music and visual effects. Additional tasks included digital packshot swaps, endframe adjustments, and color changes to the “dragon breath” effect for improved clarity.

Coral
Unilever

Agency
Büro Bertha

Motion Design
Hanif Sudarbo

Sounddesign
Finn Bohn & Kilian Bohn

Globetrotter

Change needs innovation to make things better tomorrow than they are today. So that the future is not just rethought, but reimagined.

In the Globetrotter InnoLab, future-oriented brands, products and Kickstarter projects are presented and exhibited. The InnoLab continues this path at the cutting edge. It offers the product pioneers of the start-up scene free design space for outdoor innovations.

The concept, overall branding and creative direction of these exhibitions were realized under the agency XPSR - for an immersive and informative experience of sharing knowledge and vision.

Globetrotter Ausrüstung GmbH
Outdoor Clothing

Creative Direction
Finn Bohn

Art Direction
Hanif Sudarbo

Concept / Copy
Jan Greve

Film Editing
Hanif Sudarbo

Brooklyn Soap Company

As a freelance Art Director, I had the opportunity to collaborate with Brooklyn Soap Company creating and executing social media campaigns, enhancing their brand presence and driving engagement for their men's care products, including beard, body, and hair care.

Brooklyn Soap Company
Men's care

Concept
Julia Gremm, Alisa Zopp, Hanif Sudarbo

Creative Direction
Nico Liebtanz

Art Direction
Hanif Sudarbo

Layout
Hanif Sudarbo

Muang Thai

Young urbanites hungry for authentic experiences will appreciate Muang Thai as a restaurant that offers a getaway from everyday life by fusing traditional Thai heritage with modern influences.

Joining forces with Finn Bohn (XPSR) and Niko Pelz the design of Muang Thai was overhauled with new visuals, fresh rebranding and a concept inspired by the vividly charismatic personality of owner Virapong Sainonsree.

Muang Thai Restaurant
Gastronomy

Creative / Art Direction
Hanif Sudarbo & Finn Bohn

Branding / Design
Hanif Sudarbo

Photography
Hanif Sudarbo

Webdesign
Niko Pelz

Chief Brody

In this recent project, I had the opportunity to create engaging and vibrant content for the social media of „Chief Brody“, formerly known as the infamous „Kleiner Donner“. I focused on showcasing the exciting atmosphere, electric energy, and unforgettable moments that patrons could experience at the club.

Using bold visuals, catchy music and humorous memes, as well as entertaining clips from all day life curated a feed that captured the essence of the club's brand and kept followers coming back for more. From promoting upcoming events and guest DJs to highlighting themed nights my goal was to get people excited to step foot into the club and create lasting memories.

This project allowed me to flex my creative muscles and showcase the power of social media in boosting the visibility and success of a popular night club.

Chief Brody
Nightclub / Bar

Art Direction
Hanif Sudarbo

Film Editing
Hanif Sudarbo

POLO Motorrad

For this project for the motorcycle gear outfitter brand POLO Motorrad, we focused on creating a dynamic and visually compelling art direction that reflects the excitement and adrenaline rush of biking. Under the agency XPSR we curated a series of images that showcase the versatility and ruggedness of the gear, highlighting its durability and performance.

Additionally for the sub-brand „FLM Racing“ & „FLM Touring“, we crafted a narrative that captures the spirit of „exploring the limits“ that comes with motorbiking and especially with this sub-brand. We utilized striking visuals to create a sense of urgency and action, encouraging viewers to embrace the thrill of the ride with the brand's gear in the style of a (action) movie trailer thanks to the cinematic result of combining great film editing, camera work, sound design and copywriting.

POLO Motorrad
Motorcycle Clothing & Accessories

Creative / Art Direction
Finn Bohn & Hanif Sudarbo

Photography
Paul Pack &  Felix Wittich

Animation & Edit
Hanif Sudarbo

Sounddesign
Kilian Bohn

Copy
Jan Greve